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香菇兔肉豆干包装设计


品牌    胡婆婆(四川
行业    
休闲食品·豆制品加工
服务    产品包装设计



胡婆婆香菇兔肉系列分为3个产品:牛汁味,香辣味,泡椒味。为了能够把控胡婆婆大家族品牌认知体系,我们保留了胡婆婆特有的品牌底纹符号。

设计理念:采用中国传统剪纸艺术为创作基因,通过留白表现手法,让原本传统的剪纸艺术显得尤为时尚,带给用户不一样的视觉体验。同时在同类产品包装设计领域能够脱颖而出,在终端货架上瞬间攫取用户关注。
 

Hu mother-in-law mushroom rabbit series is divided into three: cow juice taste and fragrant spicy, pickled flavor. In order to be able to handle the mother-in-law hu family brand recognition system, we will keep the hu mother-in-law particular background brand symbol.
 
Design concept: the gene for the creation of traditional Chinese paper-cut art, through the space expression, let originally the traditional paper-cut art is particularly fashion, with different visual experience. Can stand out in the field of similar products packaging design at the same time, in the moment to grab the user terminal shelves.
 















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