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北斗设计再次携手绿洲米业

发布时间:2021-10-08 21:15
北斗设计再次携手绿洲米业,共同打造绿洲米业渠道新品牌——米社长

此次北斗设计与绿洲米业签约的服务内容包含:米社长品牌形象logo设计,基础品牌vi设计,品牌包装设计(3个系列大米包装设计),产品渠道宣传物料设计。

目前该项目已经启动了项目沟通第一轮会议,绿洲米业刘总亲自过来北斗设计公司进行项目沟通与落实,对于这次的项目双方都投入了极大的精力,期望将米社长打造成一个优秀的垂直渠道品牌,对于目前大米市场,垂直渠道才是突破的关键点,不要一来就说我要把一个品牌做到全国,抱负人人都有,但是脚踏实地,一城一池,做透渠道终端,让经销商有利益可赚,保证产品落实在货架或者在消费者认知体验上,才是第一位。

北斗设计对于每个项目运作,并不是仅仅只是为了设计一副外表,更需要的是这副外表能够代表企业的气质影响着消费者的体验与记忆。北斗设计接下来将通过战略记忆符号,品牌美学塑造,品牌传播定位等多维度塑造“米社长”的品牌形象。


Beidou Design once again joined hands with Oasis Rice to create a new brand of Oasis Rice Channels-President Mi
 
The service content signed by Beidou Design and Oasis Rice Industry this time includes: President Mi’s brand image logo design, basic brand vi design, brand packaging design (3 series of rice packaging design), product channel publicity material design.
 
At present, the project has launched the first round of project communication meeting. Oasis Miye, President Liu personally came to Beidou Design Company to communicate and implement the project. Both parties have invested a lot of energy in this project and hope to build President Mi into An excellent vertical channel brand. For the current rice market, vertical channels are the key to breakthrough. Don’t just say that I want to build a brand across the country and everyone has aspirations. Through channel terminals, distributors can earn profits and ensure that products are placed on the shelf or in the consumer's cognitive experience.
 
For the operation of each project, Beidou Design is not just to design an appearance, but more importantly, that this appearance can represent the enterprise's temperament and affect the consumer's experience and memory. Next, Beidou Design will shape the brand image of "President Mi" through multiple dimensions such as strategic memory symbols, brand aesthetic shaping, and brand communication positioning.






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