贤合庄品牌策划设计
品牌 贤合庄
行业 烘焙食品·休闲蛋糕食品
服务 品牌定位/vi升级设计/包装设计
北斗设计深耕中国大健康行业,为客户提供战略+创意设计等多维度创意服务。
项目背景:
每个品牌都应该明确并且笃定自己的品牌战略认知,方能顺利推动品牌建设落地。贤合庄的项目是北斗设计认为在战略定位上还算是不错的项目,北斗设计认为,作为新品牌,聚焦产品最为重要,我们必须把有力的资源全部压住在核心产品上,通过以点带面的方式引爆产品。
贤合庄作为新秀品牌,借助品牌名字的效应在互联网上迅速获得较好的搜索量,为了能够捕获这种风口,贤合庄选择了鲜吃蛋糕饼这个赛道作为尝试,北斗设计为其策划了全新的包装体系和品牌定位。
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贤合庄作为新秀品牌,借助品牌名字的效应在互联网上迅速获得较好的搜索量,为了能够捕获这种风口,贤合庄选择了鲜吃蛋糕饼这个赛道作为尝试,北斗设计为其策划了全新的包装体系和品牌定位。
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