澳士兰 · 经典小瓶鲜奶包装设计
品牌 澳士兰（广东·汕头）
行业 乳品，奶吧，烘焙
服务 品牌定位/vi升级设计/包装设计/店面设计
北斗设计专注食品行业，为客户提供“美学”+“认知”多维度全案包装设计服务。
澳士兰经典小瓶装鲜奶包装全新升级，清新时尚的色彩，让每一位钟爱喝牛奶的朋友爱不释手，它的存在是为我们的每一天补充满满的营养，让我们健康快乐的生活。
牛奶大部分消费时间就是早晨及晚上，早晨起来的心情是比较愉悦的，所以我们的包装设计视觉必须要吻合消费者此时此刻的心情，通过牛奶本身的乳白色，配上我们设计的不同口味不同色彩识别的标签，标签的颜色也大面积留有白色，让整体感觉看上去非常干净，爽快，不管是早上喝还是晚上喝，都能给到消费者一种愉悦的享受。
北斗设计对于包装设计追求不仅仅只是停留在美的视觉设计之上，我们的初衷是希望为消费者塑造一款情感上能够共鸣的好作品，消费者在看到产品的过程会第一时间爱上我们的设计，在消费的过程也会记住我们这个产品的品牌，这就是北斗设计强调的：优秀的包装设计必须是集“美学+认知”于一体的。
Macao silan classic namesake fizzy milk packaging new upgrades, pure and fresh and fashion colour, let every love drinking milk friends fondle admiringly, its existence is added for every day of our full nutrition, let us healthy and happy life.
Most milk consumption time is in the morning and evening, in the morning the mood is pleasant, so we must be consistent with the consumer packaging design vision at the moment of mood, through milk itself, milky white, deserve to go up we design the different tastes of different colour identification tags, labels and large area with white color, make integral feeling looks very clean, cool, whether to drink in the morning or evening drink, can give the consumer a pleasant enjoyment.
Beidou design for packaging design pursuit is not just stay on the beautiful visual design, our purpose is to model a to emotional resonance for the consumers of the good work, and consumers for the first time to see the process of product will fall in love with our design, in the process of consumption will also remember the brand of our products, this is the big dipper design emphasized: excellent packaging design must be set "aesthetics + cognition" in a body.
