澳士兰乳品白领装屋顶盒牛奶包装设计
品牌 澳士兰（广东·汕头）
行业 乳品，奶吧，烘焙
服务 鲜奶包装设计，牛奶屋顶盒包装设计
北斗设计专注食品行业，为客户提供“美学”+“认知”多维度全案包装设计服务。
澳士兰乳品包装系统之《白领装·屋顶盒包装设计》
屋顶盒系列分为两个消费群定定位，分别是学生系列与白领精装系列，如此策划目的为：第一，在现有的包装系统中丰富产品线，因为澳士兰的品牌历史已有25年，其产品线还是比较单一，不足以满足当下不同消费者群体的需求，所以借助同一条生产线，生产出两个系列产品来迎合更精准的消费人群定位。
包装设计越来越趋向于聚焦传播及认知，对于乳品的购买，小孩和大人的乳品需求量和对于乳酸菌的吸收是不同等的，所以学生杯系列我们定制为180g，而成年消费群体的为200g。这样如果是一家子过来消费，那么他可以选小孩的包装产品给小孩，父母则购买成人的乳品产品，我们不需要解释，我们在设计上也做了创意区分，比如精装系列的包装设计形象比较稳定，注重产品的品质感表现，与儿童的活泼可爱区分开，这就是引导型包装设计策略。
Beidou design focus on the food industry, to provide "aesthetics" and "cognitive" multidimensional case packaging design services.
Macao silan dairy packaging systems of the hard roof box packaging design
Roof box series is divided into two consumers positioning, respectively is the student and white-collar hardcover series, so the planning objective is: first, in the existing packaging systems and rich product line, because Macao silan brand for 25 years history, its product line is single, not enough to meet the current needs of different consumer groups, so using the same production lines, producing two series of products to cater to more accurate positioning consumer crowd.
Ingredients tend to focus on communication and cognition, rain month for buying milk, dairy demand for children and adults and is different for the absorption of lactic acid bacteria, so students cup series we custom is 180 g, and adult consumption group is 200 g. So if it is family consumption, then he can choose child the packing of the products to the child, parents buy adult dairy products, we don't need to explain, we also made on the design ideas to distinguish, hardcover series image packaging design is stable, for example, pay attention to the quality of the product performance, with lively and lovely children, this is droved by packaging design strategy.
