高端糖果包装设计x北斗设计
发布时间：2021-05-15 16:04
这个系列是宝乐佳益生菌糖果里面售价最高的产品，所有的原料也是比较贵的，而且是原装澳大利亚进口，该系列糖果包装设计全部为英文，在设计的时候也要注意澳大利亚的包装设计规定。对于这个系列包装设计最大的难度在于元素的选用和包装形式的创意，起初我们想要盒装结构的，但是又感觉太普通，与市场上面的普通营养糖果差不多，然后我们又开始跨行业的去寻找一些包装材质。最后我们落实了直筒作为这个系列的产品包装载体，通过独特的外观展现出自己的个性，形成自己的包装记忆形象。
颜色搭配也是非常大胆，深蓝色系和淡淡白色系形成鲜明对比，整个包装视觉平衡感比较和谐，系列感也统一，这样在终端能够产生聚焦传播效应。
颜色搭配也是非常大胆，深蓝色系和淡淡白色系形成鲜明对比，整个包装视觉平衡感比较和谐，系列感也统一，这样在终端能够产生聚焦传播效应。
This series is bao le plus probiotics candy inside the highest price, all the raw material is more expensive, and it is original Australian import, packing design entirely in English, at the time of design also should pay attention to Australia's packaging design. The biggest difficulty for this series of packaging design is the selection of element and packaging forms of creativity, at first we want the box structure, but also feel too common, and the market common nutrition candy is the same as the above, and then we began to cross-industry to find some packing material. Finally, we implement the straight as the range of products packaging carrier, by unique appearance show their own personality, form their own packaging image memory.
Color collocation is very bold, dark blue and light white contrast, the whole packaging visual balance is harmonious, series are also unified, so the terminal can produce focus on communication effect.
