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酸奶包装设计的色彩魅力

发布时间:2021-09-15 08:46
一款优秀的包装设计,色彩的吸引力可以起到30%以上的效应,北斗设计在包装选色上一直遵循“能够给用户带有愉悦的视觉体验”为基础,每个产品是有灵魂的,而它的灵魂体现在用户的体验之上,所有的用户都希望通过自己购买的产品带给自己一种美好的体验,无论是设计的美学,还是产品的口感,或者是产品本身的文化感染等。

比如我们为澳士兰乳业设计的这款酸奶包装设计,从色彩上我们希望带给我们的目标用户一种清新愉悦的感觉,同时能让他感受到产品的那种清香美味,所以我们选用了较为清爽的蓝色和紫色作为产品的区分色,蓝色代表是原味,紫色代表蔓越莓口味,这两种色彩在酸奶的衬托下显得很透彻,而且能够展现出产品的高端品质感。

对于这次的酸奶包装设计,我们的客户也是非常的喜欢,从提案到落地,都非常顺利,这次设计之所以能够打动我们的客户,最成功的就是运用色彩的魅力,色彩是最能打动我们的感官体验,而且在终端陈列也能够快速被识别。目前大家可以在澳士兰的专卖店里能够购买到这款产品,期待代价大家去体验下这款清新的酸奶包装设计,产品口感也非常不错。


An excellent packaging design, the attractiveness of colors can have an effect of more than 30%. Beidou Design has always followed the principle of "giving users a pleasant visual experience" in packaging color selection. Each product has a soul. , And its soul is embodied in the user experience. All users hope to bring themselves a beautiful experience through the products they buy, whether it is the aesthetics of the design, the taste of the product, or the cultural infection of the product itself. Wait.
 
For example, we designed this yogurt packaging design for Australia Dairy. In terms of color, we hope to give our target users a fresh and pleasant feeling, while allowing them to feel the fragrance and deliciousness of the product, so we chose The more refreshing blue and purple are the distinguishing colors of the product. Blue represents the original flavor, and purple represents the cranberry flavor. These two colors are very thorough against the yogurt and can show the high-end quality of the product.
 
For this yogurt packaging design, our customers also liked it very much. From the proposal to the landing, it went smoothly. The reason why this design was able to impress our customers was the most successful use of the charm of colors. Colors are the most impressive. Our sensory experience can also be quickly identified in the terminal display. At present, everyone can buy this product in Australia's specialty stores. I hope that everyone will experience this refreshing yogurt packaging design. The taste of the product is also very good.






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